We specialize in product documentation for tech startups and growing companies who find their docs haven’t scaled alongside development, customer support, and training teams.
Documentation
By documentation, we mean the bread-and-butter user guides, reference manuals, help sites, and user interface copy that explain how your fabulous product or service works. Your users need content that’s written with them in mind, so user research and audience definitions are key. Users can be software developers creating APIs and tools for other software developers. Or, they can be technical end-users, consumers, and everyone in between.
Great docs improve the product experience.
Content Strategy & Information Architecture
By content strategy, we mean documentation workflows—who does what and when. We also consider the structure of docs from the topic level to the publication level, and use qualitative and quantitative research to make informed recommendations.
If you use several different content systems (like CMSs, help authoring tools, Wikis, and so on), we look at how they connect together.
When we work on the information architecture, we look at navigational approaches, language, and hierarchies of information. Are the docs organized so that users can find what they’re looking for?
We’re also style guide junkies. We love creating style guides and editorial standards that help everyone—from dev teams to technical writers and product owners—write the docs.
Storytelling
By storytelling, we mean deeply researched, high value technical content wrapped in user or customer stories.
Storytelling becomes key if you’re turning docs into online training, video content, infographics, and other media.
We take documentation messes and build beautiful documentation sites.