Copywriting for the whole customer journey
Whether you have a technical product for a niche audience, or a service-based business, your website and email funnels should be doing serious heavy lifting to capture leads and generate revenue.
Using a conversion copywriting process, and proven persuasion and copywriting frameworks, I create web copy and emails that generate revenue and improve customer experience.
What you can expect
For pre-sales and sales messaging
- Lead gen funnels to attract qualified leads
- Welcome emails for new newsletter signups
- Sales pages for products and services that convert visitors
- Landing pages that capture leads
- Web copy that joins the conversation in your customer’s head
For post-sales messaging, customer retention and education
- Retention emails to nurture customers
- Product and feature launch emails to build product knowledge and user confidence
- In app messaging (if you use conversational marketing platforms like Intercom)
- Self-service help docs
- Product tours and walkthroughs to get customers using your software
If this sounds right to you, get in touch and tell me about your project.
Fast Track copy services
Need copy done in a hurry? Learn about budget-friendly Fast Track Copy Services:
Help doc strategy & implementation
Great docs improve the customer experience. Period.
When you tap my 20+ years experience as a docs specialist, you can:
- Quickly turn your classic, old-school user guides into digital assets that make your customers AND your sales and marketing teams happy
- Mine docs for tutorials, tips & tricks, and walkthroughs for the blog, Q&A, and downloadable tools
- Add topics to your knowledge base on a consistent schedule
- Turn a messy Word (or other writing tool) catastrophe into a finely tuned topic database, and output your “user guides” from the same source to PDF and website in one shot
There’s simply no reason to ONLY create PDF user guides any more. Not when you can easily provide help docs that are browsable, searchable and readable on any device.
I love docs! Contact me to get your project started.